Shahzaib Imam. Book audit →
№ 1 / Edinburgh / Issue 01
May · 2026
№ 01 — Edinburgh · Mon–Thu · Stirling weekends

Edinburgh marketing, built like software.

I run PPC, SEO and paid social for hospitality and ecommerce SMBs across Edinburgh. The accounts run on AI agents and Looker dashboards I built myself, so you get a senior operator and a custom toolchain for the price of one freelancer.

Book a free 30-min audit See the receipts
6+
years live
80+
accounts run
£500K+
paid spend managed
Shahzaib Imam
№ 02 — Receipts

The numbers, pulled straight from Looker.

Real campaigns. Some clients sit behind NDAs, so the names are anonymised but the numbers are exactly what landed in the dashboard.

166%

ROAS across 15+ UK Cocktail Weeks

Stirling to Cardiff

14.6×

ROAS on Google Shopping for a UK speciality-ecommerce brand

£119K tracked revenue · 16 months

250%

Sales growth on my own DTC brand, Imaco Rugs

8 months · £20K paid spend

1,576%

Organic traffic lift on a Glasgow trades launch

Cold start · 7 months

№ 03 — Services

The accounts I run, and the systems I built to run them.

One operator on the channels, building the toolchain that runs them. Reported back in numbers you can read on your phone.

What I run
  • i.
    Paid search and social →

    Google Ads, Meta, LinkedIn, TikTok, Reddit. Search, Performance Max, retargeting flows that actually retarget the right people.

  • ii.
    SEO →

    Technical, on-page, local, content. GA4, Search Console and GTM wired up so you know which keyword paid which bill.

  • iii.
    Shopify & DTC growth →

    Shopify and Shopify Plus. Google Shopping, Meta DPA, Klaviyo retention, CRO and marketplaces.

  • iv.
    Reporting you'll read

    One Looker dashboard pulling 8+ ad platforms into one view. Weekly review on Mondays. No 30-slide decks.

What I build on top
8+
platforms unified
4
automations live
0
manual reports
№ 04 — Process

How I work.

Four steps, same shape every engagement. Easy to scope and easy to walk away from if the numbers aren't moving.

  1. 01
    Audit

    I read your account live and tell you where the budget is leaking. 30 minutes.

  2. 02
    Design

    I spec the agent, dashboard or campaign that fixes the leak.

  3. 03
    Deploy

    I ship it as a repeatable workflow, not a one-off favour.

  4. 04
    Measure

    Weekly numbers in plain English. You'll know what's working by Monday lunch.

№ 05 — Case studies

What I've shipped.

Anonymised where contracts demand it. Numbers pulled verbatim from GA4, Google Ads and Looker.

Hospitality

Cut CPA 200% across 7 Michelin-starred restaurants.

  • — Dean Banks Group: Pompadour, Haar, Dulse, Dune and 4 more
  • — Google and Meta with dynamic retargeting for cart abandoners
  • — Server-side tracking and GTM conversions wired in custom
GOOGLE ADS · META · GTM · GA4 · LOOKER
Events

166% ROAS and 44% lower CAC across 15+ UK Cocktail Weeks.

  • — Stirling, Inverness, Manchester, Liverpool, Cardiff and more
  • — Hyper-local geo plus lookalikes plus retargeting
  • — £4K per-city test budgets, one repeatable framework
META ADS · LOOKALIKES · CUSTOM AUDIENCES
Ecommerce

14.6× ROAS over 16 months. £119K tracked revenue.

  • — UK speciality-ecommerce brand
  • — Google Shopping campaign rebuilt from scratch
  • — 1,510 tracked sales at a 6.20% conversion rate
GOOGLE SHOPPING · GMC · GTM · LOOKER
Lead gen

Cost per lead from £150 to £30 in 8 weeks.

  • — UK renewables firm, no drop in lead quality
  • — Meta funnel rebuilt off-feed onto a dedicated landing page
  • — HubSpot automation cut sales response time by 40%
META · HUBSPOT · MANYCHAT · OPEN SOLAR
See the full case-study archive

I'm Shahzaib. I run digital marketing for Edinburgh hospitality and ecommerce SMBs Monday to Thursday, and I run my own DTC rug brand (Imaco Rugs Ltd) the rest of the week.

BSc (Hons) Computing from the University of Portsmouth. I started in code, ended up running marketing accounts, and the two stacks line up better than most agencies admit. I write the SQL, the GTM, the agents and the landing-page A/B tests myself.

a note on how I bill

Most freelancers run accounts manually and bill the hours. Most agencies run accounts in spreadsheets and bill the hours. I run accounts on systems I built, so you pay for the result the system produces, not the time it took me to babysit a dashboard.

Channels owned: Google, Meta, LinkedIn, TikTok, Reddit, organic search. Stack: GA4, GTM, Looker Studio, HubSpot, Klaviyo, Shopify, WordPress, Claude Code. Senior IC, hands-on across strategy and execution.

"If your marketing isn't paying for itself, I can usually see why inside 30 minutes."

— what you'll walk away with from the audit call

Google Ads Certified · Meta Certified · BSc Computing, Portsmouth · 6 years across UK and EU brands · DTC operator (Imaco Rugs Ltd)

№ 08 — Audit

Edinburgh marketing audit.
30 minutes. Free.

Share a screen with me, I'll read your account live, you'll leave with three concrete fixes. Whether you hire me or not, the fixes are yours.

Book on Calendly

No pitch deck. No pressure. Three fixes in your inbox by Friday.